Okay, Radio Gaga has nothing to do with Lady Gaga. Actually, Radio GaGa Radio Goo Goo are lyrics from an old Queen song. However, the title of this article has to do with the gaga and goo goo of advertising.
While driving, I was listening to a commercial about mortgages. The ad started out saying something like this. “Mortgages should be illegal.”
Then the ad went on to mention that on an average of loan of $200,000 over thirty years, the borrower would send in over $400,000 to the bank including interest. That’s almost half a million dollars!
Obviously sensationalizing half a million dollars going to the bank makes a borrower want to pursue the product the commercial is pitching – a get out of debt and build wealth scheme.
Without debating whether or not wealth can be built using debt is another topic for discussion, the focus here is to cut through the hype of the commercial.
To begin, on a $200,000 mortgage for thirty years at 6% interest, the payment is $1,199 – call it $1,200 for simplicity purposes. Over thirty years, or 360 payments at $1,200 per month, the total outlay by the borrower is $432,000. And yes, this money goes to the bank. However…
$200,000 of the $432,000 goes to principal reduction; or to put the example in another context, the borrower is reimbursing the bank for paying for the property in the first place as opposed to the individual paying the seller.
If cash had been paid for the house, the amount $200,000 is paid by the homeowner anyway. Therefore, $200,000 is a wash for buying the house. This money is spent regardless of getting a loan or paying cash. Therefore, the remainder $232,000 is interest.
Now is paying $232,000 a lot of interest? Sure it is.
Is it wise to pay such an enormous amount of interest to the bank? Maybe.
What will determine if paying interest is wise depends on a couple of questions.
First, is saving money important or making money important?
If saving money is important, paying off a mortgage quickly reduces the amount of interest owed.
Second, if making money is important, then consider “what are you doing with your money?”
If you are making money and creating more income and wealth, sending money in those asset and income directions may be more important than saving the interest. After all, businesses borrow money to make money and without OPM (other people’s money), generating income may not be possible.
If the gains are greater than the amount of money paid, paying large amounts of interest is a wise choice.
Just as paying interest is a choice, individuals have the choice whether or not to believe the hype pitched in advertising, but a little financial education require one to think just a little…and that leads us to my next topic…
Save more, think less.









